eBulletin Volume 35 - Issue 6- 7 August 2020
President - Tony Laycock 0432769837
Club Information
Welcome to our Club
Service Above Self
We meet Mondays at 6:00 PM
Canterbury Centre
2 Rochester Road
Canterbury, VIC  3126
0418 444 274
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Register For A Meeting

Guest and Club Members can
register for a meeting on the following links:


Meeting Apologies
Notify meeting apologies prior to 10 am Friday to Graham Bishop on
Mobile 0412154540 or at
and at the following link:
Last Week's Meeting - 3 August 2020
It was great to again see a strong turnout last Monday evening at our zoom Club meeting.
Our team room topic for discussion  was random acts of kindness. Some act of kindness were highlight when the members returned from their team rooms and it was fantastic to hear the details of what members have been doing to assist the community, friends and families. 
President Tony advised that a number of Club members including Pat Poynton, Sue Osborne and Tash Facci have put their hand up to lead the homelessness project - many thanks.
Val outlined the huge steps that have been taken to get the books for aged care residents project up and running. A number of books have already been prepared and will be distributed to aged care residents where Janet Hay works. It is planned to look at distributing the  books (which are prepared in Word or PowerPoint) to other aged care settings.
Doug and Val have recently distributed FORaMEAL food packs to a number of organisations and it is hoped that the Club can grow this project to distribute the packs to many more organisations to provide to families and individuals who needs assistance due to the Covid restrictions. Please advise Doug or Val if you know of any organisation that would like to receive the food packs.
Last Week's Speaker - Molly Xiao


Chaired by Club member Kevin, our speaker’s brother, we were very fortunate to have Molly Xiao talk to us about digital marketing this week.

Even though this are is foreign to many of our cohort, Molly went to great trouble to explain the acronyms she speaks in- such as SEO for  search engine optimisation, SMM for social media marketing and PPC for par per click.The NOOB grid defies the landing page of the medium.

Molly explained that different forms of social media are used for different purposes. Linked in is widely used for business to business communication, whereas business to community is the territory of Pinterest and Twitter. Social media has been  particularly altering how people access purchases in the COVID-19 restricted movement of people.  

Social Media is used to increase awareness, generate leads, foster relationships and learn about competitors. It is highly visual -  eg Instagram is only photos. Influencers are now bought to endorse products, and   as Rosemary W told me, is now a career for some people. Molly explained that posting should be timed right - such as at lunchtime when pitching to working communities, as this is when they check their phones!

Molly’s business can help posting companies find influencers, track engagement, and has a system called ORIENT to help businesses create a campaign. Rotary members get special rate, and it is used in the commercial, political and Not for Profit sectors.                

Knowing your demographic - what sort of people are likely to desire your product or service, is important in the global world of social media, and it is fast-changing, buyers won’t stand for old content. Giveaways /prizes are often used to encourage regular returns to a site, such as by accumulating points each time or getting visitors to share their photos, uses of a product with the site.

Thank you Molly for tailoring  and simplifying a complex topic for our members. I doubt if there was one person who did not learn many new things and a many terms in this new language. Your business must be booming, and I expect many other Rotarians will want to learn from you, too.

Molly can be contacted via her email:

Next Week's Speaker - Julian Mather
Julian Mather, our speaker next Monday evening, has seen the world through many lenses. 
Through a telescopic sight as an army sniper. Through the TV lens as a globe-trotting videographer for ABC TV, National Geographic and BBC. Through smoke and mirrors as a professional magician.
He's traveled far but his longest journeys have been from behind the camera to in front of it. From stutterer to professional speaker.
Presentation on Homelessness
Detailed below is information about the  first quarterly combined meeting for this new Rotary year of the Stonnington Cluster rotary Clubs.  Susie Cole, President of Prahran RC, hopes that this  big meeting using ZOOM,  other cluster Rotarians will drop by too.
Anyone concerned about homelessness in Victoria should join us for this timely meeting as Covid-19 is raging and the subject of how to house disadvantaged Australians is top of mind for so many.
Date: Wednesday 12th August, 7pm
Guest Speaker: Bevan Warner, CEO of Launch Housing, one of Victoria's largest providers of housing and homeless support services, reaching over 18,000 Victorians each year.
Scheduled Zoom meeting:
Topic: Stonnington Cluster Quarterly Meeting - August
Time: Aug 12, 2020 07:00 PM Canberra, Melbourne, Sydney
Join Zoom Meeting
Meeting ID: 834 8343 4367
Passcode: 186827
Thanks & see you soon,
Kind regards,      
Susie Cole
President Rotary Prahran
District 9800 Royce Abbey Champion of Change 2018
Presenter Rotary & Community Service Radio Show 94.1fm
Rotary Prahran Homework Club Coordinator
0414 907 263
Helpful Links
Below are a number of links to websites that may be useful references.
Birthdays & Anniversaries (if your birthday is not recorded it is because the Club does not have it on our system)
Member Birthdays
Bob Lambert
November 5
Edda Williams
November 5
Pat Poynton
November 30
Join Date
David Shave
November 1, 1998
22 years
John Pocock
November 1, 1997
23 years
Kyle Wightman
November 1, 1993
27 years
Camela Dimasi
November 14, 2016
4 years
Austin King
November 19, 2018
2 years
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Surrey Hills Physiotherapy Centre
Visit our website for more details of the treatment and services offered.
1/109 Union Rd, Surrey Hills VIC, 3127. We are located just south of the Surrey Hills railway station, with parking available in Peppercorn Lane, Union Road or Windsor Crescent.
To book an appointment, email us at or telephone 9899 0399
         George Pesnikas
         Mobile 0424 657 700
         Highly recommended by Val and Patrick Cunniffe